Is your blog any good? Unfortunately, many startups don’t get the most out of their blog. It’s the most important asset in your inbound marketing toolbox, and should be driving traffic to your site and helping your conversions. Examples like HubSpot and 37Signals bear witness to how priceless a loyal startup blog readership can be. Good blogging can even land you a gig as POTUS; Obama trounced Romney in the online marketing stakes, with Romney’s last blog post before the election garnering a miserable 2,146 views to this day.

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“Lean thinking” has transformed the way startups pursue growth, and has even permeated traditional management research. One of the cornerstones of this approach is the need for measurement driven decision making. This is because of the extremely uncertain situation startups find themselves in; a product that aims to disrupt will necessarily be confronted with a lack of relevant data (precisely it’s never been tried before). Whereas traditional businesses can rely on industry reports, conventional benchmarks and historical market trends, none of this is relevant to a disruptive startup, making the pursuit of good data even more crucial to growing a workable business model.

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As a child, what did you want to be when you grew up? Your life-goals have probably changed over the years (Then: Rockstar, Footballer, Astronaut, Fire-engine. Now: Startup guru, Nobel-prizewinner, Fortune 500 CEO, Brain-surgeon), but we’d bet certain criteria have stayed the same: stimulating work, wealth and respect from your peers. Fortunately for you, there is a roadmap to this kind of success, it’s called product market fit.

Every startup founder has heard this mythical term; experts like Andrew Chen, Ben Horowitz and Eric Ries have discussed it at length. There’s more to it than meets the eye, so we’ve broken it down for you:

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Who’s Oisin

I’ve known Oisin for a number of years now, having spotted his earlier CSS work like Twequency. I always liked his simple but bold approach to the web, strong colours, lots of Parallax and not to mention unicorns. In 2010 Oisin launched My Artists App a clever app that linked your music library to wikipedia so you could learn about the artist or band. He’s now partnered up with Padraig Kennedy and has launched UseTokens.com token application to help fellow App Developers.

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Airbnb has gone from strength to strength, attracting big investment and touted for bigger profits. The success of other online marketplaces such as eBay, Etsy and even Hailo illustrate their huge potential for startups.
They seem simple enough to set up, so if you have a good idea for an online marketplace you should be rolling in cash pretty soon, right?
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